Poll shows Saskatchewan Party in the Lead

November 1, 2007 (Saskatoon, SK) An independent electoral poll conducted with 1,000
Saskatchewan residents shows the Saskatchewan Party in the lead with support from 31.8% of voters.

The poll, conducted by Insightrix Research, Inc. of Saskatoon, was administered by telephone to a random selection of Saskatchewan residents from October 29 through October 31, 2007.

Amongst the 1,000 respondents polled, the Saskatchewan Party is in the lead with 31.8%, followed by 19% for the NDP, 4.9% for the Liberal party, 1.9% for the Green Party, 1.1% for other parties, and 1.6% that either do not plan to vote or will spoil their ballot. Another 39.5% are undecided.

When taking into account the undecided voters who have a party they are ‘leaning towards’, these totals come to 37.7% for the Saskatchewan Party, 24.7% for the NDP, 6.8% for the Liberals, 2.5% for the Green Party, 1.3% for other parties, and 2.1% that either do not plan to vote or will spoil their ballot. Another 24.9% are still undecided.

Among decided voters who are planning on voting for or leaning toward a specific party, 51% plan to vote or are leaning towards the Sask Party, 33.4% for the NDP, 9.2% for the Liberal party, 3.4% for the Green Party, 1.8% for other parties, and 1.2% plan on spoiling their ballot.

Among those planning to vote for (OR supporting) the Saskatchewan Party, the most popular reasons provided were: a need for a change in government (37.1%), don’t like other choices (10.5%), and believe the party encourages growth in business and the economy (8.7%).

The undecided voter tends to be older, female, have lower household income, and more likely to be from rural areas. They indicate they are very likely to vote in this election (63.5% claim to be very likely to vote), however, 31.9% admit they did not vote in the last election, while another 30.3% say they cannot remember who they voted for. Furthermore, 15.6% refused to say who they voted for in the last election, leaving only 22.1% of the currently undecided voters indicating who they voted for in the last election. This suggests that many of the undecided voters are not dedicated voters and may not vote at all. Overall 10.7% of undecided voters claim to have voted for the NDP in the previous election, while 4.5% voted for the Liberals and 3.7% voted for the Sask Party.

For further details please see the attached summary.

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