News

Saskatchewan Quietly Opposes BHP Billiton Acquiring PotashCorp (August 27, 2010)

August 26th, 2010 (Saskatoon, SK). A new online poll conducted by Insightrix Research Inc. on behalf of CJME and CKOM radio shows that 55% of Saskatchewan residents either strongly oppose (28%) or somewhat oppose (27%) BHP Billiton acquiring PotashCorp in its recently announced hostile takeover attempt. In contrast, only 14% support such a move by BHP Billiton, while 22% are indifferent on the issue and another 10% are unsure on the matter.
Read more....

Insightrix Offers Scholarship to SIIT Students (August 26, 2010)

Insightrix Research Inc. is pleased to announce the creation of a new scholarship for post secondary education in Saskatchewan. In conjunction with the Saskatchewan Indian Institute of Technologies (SIIT), Insightrix is offering an annual scholarship worth $1000.00 to a student currently enrolled in an eligible SIIT program.
Read more....

Insightrix Expands Its Research Team (May 17, 2010)

May 17, 2010 (Saskatoon, SK) – Insightrix Research Inc. is pleased to announce we have expanded our research team. Insightrix Research, a Saskatchewan based market research company, announces the appointment of Stacey Giles as Research Manager. At Insightrix, Stacey will focus on project management of both qualitative and quantitative research programs for our clients. Stacey’s expertise is in servicing client’s needs, building relationships and providing solutions to problems.
Read more....

Insightrix Offers Mobile Research (May 11, 2010)

Insightrix Research Inc. is pleased to announce, OnText™, their new SMS Survey service. SMS (Short Message Service), commonly known as “texting”, has become the most globally accepted and utilized communication channel.

Insightrix offers both Mobile Originated (where a participant opts in by texting a keyword to a number which triggers the question and answer session to the handset) and Mobile Terminated (where a list of participants is uploaded and the invitation is sent to their handsets). In both cases, permission is gained and granted from the participant.

"Here in Canada the opportunities for mobile research are huge. At Insightrix we have embraced mobile research as a valuable addition to our portfolio. We are particularly excited about the impact that the mobile phone can have on the Canadian voice of customer research. The technology we have in place allows people to respond - free of charge - an important contributor to maximizing engagement levels. And, mobile research is typically a highly cost-effective method for reaching our clients’ target respondents – no matter how defined and focused a group they are” commented Corrin Harper, Insightrix’s President. Harper goes on to say that “The pilot projects we have completed thus far are very exciting. In one project, we sent out a survey to over two hundred recipients and had a 50% completion rate within one hour. Other pilot studies are showing similar and even higher response rates.”

For more information on Insightrix's OnText service, please contact Corrin Harper, President Insightrix Research Inc. at 866.888.5640 Ext. 222.
Read more....

Approval rating for Brad Wall remains strong (April 15, 2010)

A new independent online poll conducted by Insightrix Research with Saskatchewan residents shows that approval of Premier Brad Wall remains relatively steady. Presently 68.5% approve of his performance as Premier of Saskatchewan (30.6% strongly approve and 37.9% somewhat approve).

The poll was conducted shortly after the provincial budget was announced, with a random sample of 800 online respondents who are members of Insightrix’s SaskWatch Research™ online panel. Quotas were set by age, gender and region to ensure that a balanced mix of the population was surveyed. Data were collected between April 6th and 8th, 2010.

Despite strong approval ratings for the Premier, party support is softening. Specifically, if an election were held today, 58.4% of decided voters would vote for the Saskatchewan Party (excluding those who say they would not vote or are unsure of who they would vote for). This is down somewhat from an Insightrix Research / News Talk 650 CKOM & News Talk 980 CJME poll conducted in November 2009, at which time 66.6% of decided voters indicated that they would put an ‘x’ next to the Saskatchewan Party name on the ballot.
Read more....

Concern over contracting H1N1 increases in the province (November 27, 2009)

Concern over contracting H1N1 increases in the province; a majority believe that provincial authorities have done a fair or poor job in managing the distribution of the vaccine.

A new independent online poll conducted by Insightrix Research shows that 66.4% of the public are either very concerned (19.7%) or somewhat concerned (46.7%) about their or someone else in their household contracting the H1N1 virus. This is up from 55.9% who were very or somewhat concerned about contracting the virus just one month ago. The poll was conducted between November 6th and 10th, in the midst of initial public vaccinations throughout the province.

A total of 800 randomly selected panel members participated in the online research study between November 6th and 10th, 2009. The data are weighted by age and gender to match the general population of the province. Quotas were set by region to match the general population. As the research was conducted online, it is considered a non-probability proportion sample and therefore margins of error are not applicable.
Read more....

CJME, CKOM and Insightrix present “The State of Saskatchewan” provincial poll (November 12, 2009)

A recent provincial poll commissioned by News Talk 980 CJME and News Talk 650 CKOM shows that three quarters (75.3%) of Saskatchewan residents approve of the Premier’s performance. Dwain Lingenfelter’s approval ratings fare much lower at 29.4%. Residents believe province is ‘on the right track’ and 44.1% have positive outlook for provincial economy over the coming 12 months.
Read more....

Residents believe province is ‘on the right track’ (November 12, 2009)

Read more....

Saskatchewan residents' support for nuclear power remains steady (October 20, 2009)

Saskatchewan residents’ support for nuclear power remains steady, despite recent protests and feedback opposing nuclear developments.

A new independent online poll conducted by Insightrix Research shows that 61.6% of Saskatchewan residents currently strongly support (27.4%) or somewhat support (34.2%) the development of a nuclear power plant within the province. In February 2008, 66.3% stated they supported such a development (28.5% strongly support, 37.8% somewhat support). However, more residents currently strongly oppose (17.3%) such a development when compared to the 2008 survey (12.1%). In total, 28.3% currently oppose nuclear power plant developments and 10.1% do not have an opinion on the matter.
Read more....

More than half of Saskatchewan residents are concerned about contracting H1N1 (October 16, 2009)

More than one half of Saskatchewan residents are concerned about contracting H1N1; many are already taking precautions.

A new independent online poll conducted by Insightrix Research shows that 55.9% of the public are either very concerned (16.9%) or somewhat concerned (39.0%) about their or someone else in their household contracting the H1N1 virus. The remaining 44.1% are either not very concerned (31.8%) or not at all concerned (12.3%). Women (64.8%) and individuals over the age of 55 years (64.8%) are most likely to express concern over contracting the virus while men (46.3%) and those aged 18-34 years (47.2%) are least likely to be concerned.

Despite concern levels, 82.7% of Saskatchewan residents believe it is within their own personal control to significantly reduce their chances of contracting the H1N1 virus. The remaining 17.3% believe there is not much that they can do personally to prevent catching the virus. Those with kids under the age of 18 in their household are more likely to hold the latter viewpoint (23.6% versus 13.5% among those without kids in the household).

A total of 796 randomly selected panel members participated in the online research study between October 6th and 13th, 2009. The data are weighted by age and gender to match the general population of the province. As the research is conducted via online, it is considered a non-probability proportion sample and therefore margins of error are not applicable.
Read more....

Saskatchewan residents support ban on cell phone usage will driving (September 17, 2009)

Saskatchewan residents support ban on talking / texting on cell phones while driving. Law to impact younger drivers the most. (September 16, 2009) A new independent online poll conducted by Insightrix Research shows that public approval is strong for provincial legislation recently proposed by Premier Brad Wall in relation to talking or texting on cell phones while driving. Specifically, six in ten (59.3%) Saskatchewan residents strongly support the proposed legislation while nearly three in ten (28.6%) somewhat support it – for a total of 87.9%. Only 3.6% strongly oppose the legislation. Respondents were informed that the proposed legislation excludes the use of hands-free accessories (such as Bluetooth®) while driving.
Read more....

Provincial government report cards come in (June 24, 2009)

A new independent online poll conducted by Insightrix Research shows that public approval for the Provincial Government’s efforts on a variety of issues is positive, and approval of the Premier is strong. The research was conducted with a random and representative sample of Saskatchewan individuals who are members of SaskWatch Research™, an online panel developed, owned and managed by Insightrix Research.
Read more....

Economy on everyone's mind in Saskatchewan (March 2, 2009)

One third of Saskatchewan residents say the economy is the most important issue facing the province today (33.6%). Health care comes in at a distant second (13.5%) followed by jobs and unemployment issues (12.8%).

Meanwhile, confidence in the national economy continues to slide; presently the majority of Saskatchewan residents believe the Canadian economy will get worse over the next 6 months (55.0%), up from 49.7% in January 2009 and more than double the percentage in May 2008 (22.6%). By contrast, 16.2% believe Canada's economy will get better within the next six months, the lowest proportion seen since Insightrix began tracking economic outlooks in May 2008. In January 2009, 20.6% believed the country’s economy would get better and 29.5% did so in May 2008.

The poll, conducted by Insightrix Research, Inc. of Saskatoon was administered by telephone to a random and representative selection of 800 Saskatchewan residents between February 10th and 16th, 2009. The results are considered accurate to within ±3.5 percentage points, 19 times out of 20.
Read more....

Confidence in provincial economy slides (January 13, 2009)

A recent independent poll conducted by Insightrix Research indicates three in ten (29.7%) believe the provincial economy will ‘get better’ over the next six months. This is down from two-thirds (67.8%) who held this belief in May of 2008 (based on a similar study conducted by Insightrix Research at that time). More than four in ten (43.5%) believe the provincial economy will ‘remain the same’ over the next six months, while 22.9% expect it to ‘get worse’, up from 9.3% in May, 2008. The remaining 3.9% are unsure.

It is of note that this research was completed prior to the recent Mosaic lay-off announcement of more than 1,000 works at its potash mines in Saskatchewan. While this economic outlook is lower than last May, optimism of the province economy remains stronger than that of the national economy. Presently, one half of Saskatchewan residents (49.7%) believe the Canadian economy will ‘get worse’ over the next six months, while only 20.6% believe it will ‘get better’. Nearly one quarter (24.0%) anticipate it will remain the same and 5.7% are unsure.

The poll, conducted by Insightrix Research, Inc. of Saskatoon was administered by telephone to a random and representative selection of 829 Saskatchewan residents between January 6th and 11th, 2009. The results are considered accurate to within ±3.4 percentage points, 19 times out of 20.
Read more....

Insightrix has gone to the dogs (December 27, 2008)

Water cooler conversation at Insightrix has changed over the past few months. You now hear things like "Presley's breath reeks, someone should brush his teeth." "Did you see that pink sweater Presley is wearing today? He looks so cute in it!."

First they were pets. Then they were family members. Now they're colleagues. At Insightrix we are taking advantage of an increasingly common phenomenon; having a dog in the workplace.

Corrin Harper, the President at Insightrix is convinced that dogs in the office are a good idea. She points to workplace stress as one of the "most serious" issues affecting productivity: "Having a dog in a workplace leads to a much more stress-free environment."
Read more....

Political Parties before platforms in many cases (October 9, 2008)

The poll, conducted by Insightrix Research, Inc. of Saskatoon was administered to its online panel and is not necessarily representative of the broader voting population. A total of 529 residents across the country (with the majority living in Saskatchewan) aged 18+ completed the survey on October 6th, 2008. The following four parties were included in the research: the Conservative Party, Liberal Party, New Democrat Party and the Green Party. For each party, Insightrix's professional researchers used the official platforms released from the parties where possible in addition to information from news media, and other party documents to summarize the main points for respondents.

Results were subsequently compared to respondents' voting intentions. Insightrix found that in about one third of respondents who intend to vote in the upcoming election plan to vote for a party that was not the same party whose platform they most supported (32%).
Read more....

Infrastructure, health care important; Brad Bucks not so popular (August 28, 2008)

A recent independent poll conducted by Insightrix Research indicates Saskatchewan residents would most commonly like government surplus spent on Infrastructure (48.6%) or Health Care (46.3%). A cash rebate like the one in Alberta received mentions by just 3.9% of respondents.

The poll, conducted by Insightrix Research, Inc. of Saskatoon was administered by telephone to a random and representative selection of 800 Saskatchewan residents between August 5th and August 13th, 2008. The results are considered accurate to within ±3.5 percentage points,19 times out of 20.
Read more....

Insightrix Research Awarded Gold Seal Certification (August 19, 2008)

Insightrix Research Inc. recently completed the Market Research & Intelligence Association’s rigorous certification process, and has been granted Accredited Gold Seal status. Only about 70 of Canada’s best market research agencies have attained Gold Seal certification.
Read more....

Confirmit issues Press Release on working with Insightrix (July 22, 2008)

Read more....

Saskatchewan’s quality of life strong – new poll suggests.... (May 22, 2008)

A recent independent poll conducted by Insightrix Research indicates nearly nine in ten Saskatchewan residents (87.8%) believe their quality of life is either excellent, very good or good. A further two-thirds (67.8%) believe the provincial economy will ‘get better’ over the next six months. The poll, conducted by Insightrix Research, Inc. of Saskatoon was administered by telephone to a random and representative selection of 800 Saskatchewan residents between May 2nd and May 11th, 2008. The results are considered accurate to within ±3.5 percentage points,19 times out of 20.
Read more....

Insightrix expands service offering and is now offering online bulletin boards.... (May 14, 2008)

Insightrix expands service offering and is now offering online bulletin boards.... (May 14, 2008) Insightrix is pleased to announce it is now offering online bulletin boards (also commonly called online or web forums and discussion boards) to clients. Key features of the online bulletin board include: greater insight, ability to overcome geography, and total convenience as participants can login when they have time resulting in more time spent on the research and rich insights that go deeper than the average focus group.
Read more....

Insightrix offers Confirmit the world’s leading provider of survey and reporting software... (May 1, 2008)

Insightrix is pleased to announce the purchase of Confirmit, a leading market research software platform that will significantly increase the technical capabilities and product offerings of Insightrix. Widely accepted to be on the cutting edge of the industry, Confirmit offers Insightrix a host of market research tools.
Read more....

Support for a nuclear refinery and power plant strong within the province... (February 15, 2008)

A recent independent poll conducted by Insightrix Research suggests two-thirds (66.4%) of Saskatchewan people support the development of a nuclear refinery within the province. A similar proportion, (66.3%) support the establishment of a nuclear power plant within Saskatchewan.
Read more....

City of Bridges more romantic than the Queen City… (February 14, 2008)

Despite frigid temperatures in Saskatchewan, steamy outlook ahead for Valentine’s Day… A recent independent poll conducted by Insightrix Research suggests close to one-half (47.0%) of Saskatchewan people predict they will have a romantic Valentine’s Day this year.
Read more....

Telephone Poll Shows Ed Stelmach’s approval ratings at 59.7% (January 31, 2008)

A poll conducted via telephone with 803 Alberta residents shows six-in-ten approve of Ed Stelmach’s performance as premier (59.7%). However his support is soft with 42.5% offering a “somewhat approve” rating, and 17.2% giving a “strong approval” rating.
Read more....

Brad Wall’s Approval Strong yet Saskatchewan Residents wait to see action (January 18, 2008)

Brad Wall’s Approval Strong yet Saskatchewan Residents wait to see action… A majority of Saskatchewan residents support the government’s decision to propose the Public Service Essential Services Act January 15, 2008 (Saskatoon, SK). An independent political poll conducted with 818 Saskatchewan residents show strong approval for Brad Wall, with six-in-ten replying they somewhat or strongly approve of his performance as recently elected premier (59.9%).
Read more....

New Poll Shows Slight Lead for Sask Party in Saskatoon (November 5, 2007)

November 5, 2007 (Saskatoon, SK) An independent electoral poll conducted with 800 Saskatoon residents shows the Saskatchewan Party in the lead with support from 45.0% of decided voters. The poll, conducted by Insightrix Research, Inc. of Saskatoon, was administered by telephone to a random selection of Saskatoon residents from October 31 to November 3, 2007.
Read more....

Poll shows Saskatchewan Party in the Lead (November 1, 2007)

November 1, 2007 (Saskatoon, SK) An independent electoral poll conducted with 1,000 Saskatchewan residents shows the Saskatchewan Party in the lead with support from 31.8% of voters.
Read more....

Insightrix Presents at CIRPA National Member Conference (October 23, 2007)

President, Corrin Harper recently presented the findings of two provincial graduate outcomes studies at the annual Canadian Institutional Research and Planning Association conference in St. John's, NL.
Read more....

Poll shows Saskatoon up for grabs in Saskatchewan election (October 11, 2007)

It has been widely speculated that Saskatoon voters could be the deciding factor in the 2007 provincial election and due to its economic and population growth since the last provincial election; it is unknown which way the city will vote.
Read more....

Press for Recent Study (September 18, 2007)

Insightrix Research Pty Ltd recently completed a remuneration survey of mining and metallurgy professionals for the Australasian Institute of Mining and Metallurgy (AusIMM).
Read more....