Lang McGilp, B. Comm.
Senior Research Executive
Lang joins Insightrix Research with over 10 years of market research experience.
Lang began his research career working with Entrepreneurs 2000, the Rural Economic Development Authority (REDA) for the Rosetown / Elrose district. While there, Lang conducted market research studies and prepared business plans for individuals interested in commercializing their entrepreneurial ideas.
Following this, Lang joined the largest market research firm in Canada, Ipsos-Reid. During his tenure with Ipsos-Reid, Lang worked with a variety of clients in the energy, leisure activities, transportation and medical industries, managing all phases of both qualitative and quantitative research projects.
Most recently, he worked with the second largest mystery shopping firm in North America, Service Intelligence. In his tenure with Service Intelligence, Lang has worked with a variety of household brands including McDonalds, Dunkin’ Brands, The Home Depot, Staples, Best Buy, TELUS, Bell Mobility, Rogers and Shell Canada. In addition to managing a staff of research professionals, Lang also led the design, launch and analysis of several mystery shopping programs.
Feature / News
In a new independent online poll conducted immediately following the televised provincial debate on Tuesday, October 25th, 60.0% of decided voters say they plan to vote for the Saskatchewan Party in the upcoming provincial election. One third (33.3%) of decided voters say they would cast their ballot for the provincial NDP and 2.8% would vote for the provincial Liberal Party. Another 3.0% would vote for the Green Party, and roughly equal proportions would either vote for another party (0.3%) or spoil their ballot (0.6%). These findings are very consistent with several past waves of independent polling conducted by Insightrix Research.
