Why Insightrix?

There are many reasons to choose Insightrix for your research projects. Here are a few:

We have long term clients

Our clients appreciate our work and return to us time and again for their research needs. We make sure that all client research objectives are clarified and achieved.

We meet deadlines

Meeting client deadlines is a top priority at Insightrix. We work to get our clients’ presentation-ready reports delivered on time.

We have great staff

Our people are known for their creativity, research excellence, and delivering results for our clients. Our team of experts includes individuals who specialize in quantitative and qualitative research. We have experienced statisticians capable of conducting a variety of statistical analysis including significance testing and multivariate analysis techniques. We also have staff experienced in focus group moderation, survey design, and secondary research.

We love what we do

We are passionate about research. We give great attention and care to all our research projects. Your project is as important to us as it is to you.

We make research fun

We offer a creative approach to our research projects, providing many value-add services. Examples include the opportunity to view survey completion rates and ongoing survey results in real time, and listening to live or recorded pretests.

We provide quality work

Insightrix offers a comprehensive training program for our telephone interviewers. New interviewers are trained intensively before they are put into production interviewing. Interviewers learn standardized patterns of speaking pace, voice tone, probing techniques, and feedback responses.

Our technology also ensures data quality. It allows for complex question branching; assures quick turnaround of results; executes the time-consuming tasks involved in data coding/cleaning; and provides powerful telephone interviewer monitoring capabilities.