Advertising Effectiveness
Pre-testing
Advertising is important for the success of a business but it carries a hefty price tag. Before you purchase your media plan, it is wise to test your advertisement(s) first. The role of pre-testing is to help companies identify the best possible advertising concepts to drive the sales results you want. Insightrix typically conducts pre-testing via online surveying and/or focus group testing.
In-Market and Post Testing
Measuring advertising effectiveness is an important part of the advertising research process. It can provide information on the ad’s performance as well as on the success of your media plan.
Insightrix’ Ad Tracking Service called AdTracker™ is a proven methodology of measuring advertising effectiveness. Our approach is based on experience and a sophisticated measurement model. The features of our model include measurement of claimed recall, proven recall, prompted recall, and linkage to the company’s brand. These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues.
For more information on our advertising tracking product, please consult the AdTracker™ brochure.
- Specialization
- Advertising Effectiveness
- Education Research
- Association Research
- Customer Experience
- SMS Surveys
- Data Collection
- Online Reporting (OnSuite™)
- Bulletin Boards (OnBoard™)
- Custom Online Panels
- Omnibus (OnTopic™)
- SaskWatch Panel
Feature / News
In a new independent online poll conducted immediately following the televised provincial debate on Tuesday, October 25th, 60.0% of decided voters say they plan to vote for the Saskatchewan Party in the upcoming provincial election. One third (33.3%) of decided voters say they would cast their ballot for the provincial NDP and 2.8% would vote for the provincial Liberal Party. Another 3.0% would vote for the Green Party, and roughly equal proportions would either vote for another party (0.3%) or spoil their ballot (0.6%). These findings are very consistent with several past waves of independent polling conducted by Insightrix Research.
