OnBoard™

To broaden our capabilities, Insightrix has opened the door to online qualitative methodologies. With our clients becoming interested in online qualitative methodologies, Insightrix offers the option of online bulletin boards (also commonly known as bulletin board focus groups, discussion groups, online or web forums).

Key features of the bulletin board include:

• Greater insight as participants share their thoughts with great clarity and depth in bulletin boards;
• Ability to overcome geography by conducting comparative bulletin boards within separate regions or cutting across geographic boundaries and bringing distant respondents together; and
• Enhanced convenience as participants can login when they have time resulting in more time spent on the research.
• Ability to hold specific conversations between individual participants and the moderator in private if required.

Although there are many examples where bulletin boards are extremely useful, here are a few of the possible applications:

• Diaries that capture ever-evolving consumer commentary;
• Product tests (e.g. mail-out product samples or items for which respondents must shop themselves) on items about which respondents provide feedback;
• Capturing qualitative data at the completion of an online survey by moving respondents seamlessly from an online survey to a bulletin board in order to capture depth of insight and statistical reliability; and
• Testing advertising concepts or websites by using the whiteboard to display the website, advertising, video or any media on which clients need feedback.